Martin Latz

Martin Latz's book Gain the Edge! Negotiating to Get What You Want (St. Martin’s) comes from Latz’s expertise in negotiation training and consulting. As the founder of Latz Negotiation Institute, he has presented seminars to thousands of lawyers and business professionals in more than thirty states. He also teaches negotiation as an adjunct professor at Arizona State University College of Law. From 1993 to 1995, Latz negotiated for the White House nationally and internationally. His clients include Fortune 500 companies such as Eli Lilly and Progressive Insurance.

Published in Authors

Gain the Edge

by Martin Latz

Negotiating a new salary with your boss? Buying a car? Closing a deal with a big client? At last there's a practical, nuts-and-bolts guide that takes you from theory all the way to techniques to use at the table.

In Gain the Edge!, national negotiation expert Martin Latz reveals the simple steps that will turn anyone into an expert. This is not ivory tower advice but easy-to-use information that can be applied right away. Filled with clear examples from real life and the latest research, Gain the Edge! is THE up-to-date guide for everyone who needs to negotiate for business, law, buying a car or getting a mortgage.

"The best book I've ever read on negotiation strategy... Latz gives you the tools and tactics to succeed... Whether it's negotiating Randy Johnson's contract or the purchase of your next car, Gain the Edge! is clear, concise, and unfailingly useful."
--Jerry Colangelo, Chairman and CEO, Arizona Diamondbacks and Phoenix Suns

Published in Business