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Jerry Colangelo

Jerry Colangelo is the author of How You Play the Game: Lessons for Life from the Billion-Dollar Business of Sports (AMACOM). He launched his career in sports as second-in-command for the Chicago Bulls. He was next invited to start up another expansion team and served as general manager of the Phoenix Suns, eventually buying the team in 1987. He also started the Arizona Diamondbacks baseball team, the Arizona Rattlers arena football team, the Phoenix Mercury women's basketball team, and was instrumental in bringing the Phoenix Coyotes hockey team to Arizona.

Published in Authors

How You Play The Game

by Jerry Colangelo

In How You Play the Game: Lessons for Life from the Billion-Dollar Business of Sports written with Len Sherman, Colangelo reveals how he achieved this phenomenal success. It's a tale of great moments in sports and great innovations in business.

How You Play the Game tells Colangelo's story and weaves in valuable lessons on how to negotiate honorably and still get what you need; forge powerful and profitable partnerships with corporate sponsors and local government; and ensure that business is a good friend to its community advocate.

For businesspeople who love sports, or sports lovers who want the inside scoop, How You Play the Game delivers an intriguing story filled with lessons for business and life.

Published in Business