General Franklin retired in 1987 and founded Franklin, S.A., a Spanish business consultancy located in Madrid, specializing in investments and joint ventures. He is currently Vice-Chairman Elect of the Board of Trustees of the Association of Graduates at West Point. He is married to Constance Marie Smith, also from Cumberland, Maryland. They have four sons.

It’s no longer enough to be able to simply meet deadlines. Organizations are looking for leaders who can rise above bare minimums, who can produce truly dynamic results.

No one knows this better than Major General Joseph P. Franklin (Ret.). From college football coach to Pentagon official, from commandant of cadets at West Point to CEO, Franklin has shouldered every burden that leadership has to offer. Not only has he survived, but Franklin also has thrived — in the military and in the business world.

Whether you’re a recent college graduate or a seasoned executive, Building Leaders the West Point Way offers you a wealth of wisdom that empowered Franklin to rise through the ranks and exceed at every level. More than just another leadership checklist, West Point Way teaches the profound and timeless principles instilled at America’s foremost leadership institute.

There’s a reason U.S. Military Academy graduates like Franklin excel at the highest levels in every walk of life. They lead the West Point way.